Overview

Jamie’s Synthetic Brand Lift Study measures how much a podcast sponsorship changes the audience's perception of a brand.

Jamie measured actual shifts in:

• How favorably the audience views the brand

• How likely they are to purchase

• How much they trust the brand

• Whether they would recommend it to others

Jamie's study showcased the differences in audience perceptions of those aware of Not Gonna Lie with Kylie Kelce with no Yasso context, and those who were shown episodes of Not Gonna Lie with Kylie Kelce that mention Yasso.

Results

With a sample size of 400 AI personas, Jamie measured:

• Campaign effectiveness

• Audience receptivity

• Brand favorability

• Brand trust

• Sponsorship fit

Each Brand Lift Study reports on Competitor Halo, a measure of how the brand's ad campaign impacted the brand as compared to competitors, and provides Strategic Recommendations for the show-brand pairing for future sponsorship campaigns.

Want a Brand Lift Study for your own show? Contact us.