Jamie AI helped Xfinity see a 14.4% lift in brand trust within 7PM in Brooklyn with Carmelo Anthony's audience
Overview
Jamie’s Synthetic Brand Lift Study measures how much a podcast sponsorship changes the audience's perception of a brand.
Jamie measured actual shifts in:
How favorably the audience views the brand
How likely they are to purchase
How much they trust the brand
Whether they would recommend it to others
Jamie's study showcased the differences in audience perceptions of those aware of 7PM in Brooklyn with Carmelo Anthony with no Xfinity context, and those who were shown episodes of 7PM in Brooklyn with Carmelo Anthony that mention Xfinity.
Results
With a sample size of 400 AI personas, Jamie measured:
Campaign effectiveness
Audience receptivity
Brand favorability
Brand trust
Sponsorship fit
Each Brand Lift Study reports on Competitor Halo, a measure of how the brand's ad campaign impacted the brand as compared to competitors, and provides Strategic Recommendations for the show-brand pairing for future sponsorship campaigns.
Want a Brand Lift Study for your own show? Contact us.
